About
About Woof Cultr
We’re Mandy and Josh, a dog-loving duo living in Western Oregon with our adventure pup Fern and our chaos coordinator cat Fig.
Woof Cultr started the same way many of our ideas do—on a dog walk. Back in 2019, after years of working as dog walkers and then becoming certified trainers in San Francisco, we noticed a big gap in the R+ world. We wanted shirts that proudly said, “Yep, I’m that science-based, treat-filled, positive trainer.” But when we looked online? Nothing. Not a single shirt we’d actually want to wear.
So we made our own. And Woof Cultr was born.
What We’re About
Woof Cultr isn’t just clothing—it’s a way to find your people. You know the feeling: you spot someone across the park in a “Reward Your Dog” hoodie or an “Always Bring Treats” tee, and instantly, you know they get it. That’s the connection we want to create—one design at a time.
We make apparel that’s modern, nerdy, and unapologetically pro-R+. Shirts that spark conversations. Hats that spread the word. Hoodies that feel like a hug and double as your uniform for classes, training walks, or coffee runs.
Who’s Behind the Scenes
Mandy
Mandy is the voice of Woof Cultr—the one answering your DMs, sending emails, packing up orders, and sharing our story at events. She’s also a brand strategist over at Digiwoof, helping other R+ businesses uncover their identity and connect with their audience. And if that wasn’t enough, she hosts The Leashed Mind Podcast, creating space for trainers to talk openly about mental health, business, and life in the industry.
Josh
Josh is our website wizard and marketing lead man. He also runs Digiwoof, helping R+ trainers and pet pros streamline their businesses. When he’s not designing or geeking out about systems, you’ll find him on his gravel bike, exploring Oregon trails with Fern, or trying to keep Fig entertained.
Our Mission
We believe in making R+ visible. The more people see positive, science-based training represented, the more normal it becomes. Our goal is simple: spread the word about humane training methods in style.
Because training shirts shouldn’t be boring—and your values deserve to be seen.
Our Sister Business
Woof Cultr’s sister company, Digiwoof, helps R+ trainers, walkers, and pet pros with branding, websites, marketing, and software. Basically, we make sure the business side doesn’t get in the way of doing the work you love.
